You can turn electricity into heat at an efficiency of 100%! Every kilowatt-hour of electricity in turns into one kilowatt-hour of heat out. That sounds pretty good, doesn't it? The truth, however, is that electric resistance heat (toasters, baseboard heaters, and the supplemental heat in many heat pumps) is about the least efficient way to get heat. Let me give you two examples.
Example #1: Some homes have what's called an 'electric furnace' for heat. If that's your home's heat source, you're heating your home with a giant toaster. (The photo at right shows what that 'toaster' element looks like.)
When you look at the yellow Energy Guide label, it tells you that it's 100% efficient. But when that strip heat kicks on, it takes a ridiculously high electric current. Go outside and look at your electric meter when it's on, and it'll probably be spinning fast enough to saw wood.
Now guess what the efficiency of a heat pump is. It's in the range of 200 to 300%! That's because a heat pump simply moves heat from one place to another. In the winter, it moves heat from outside to inside. (If moving heat from a cold place to a warm place seems strange to you, just think about your fridge. It does exactly the same thing.)
Example #2: An 80% efficient gas furnace. Believe it or not, 80% is better than 100% in this case. This time the answer relates to site versus source energy. That is, the electricity you use at home turns into heat at 100% efficiency, but the electricity was probably generated from burning coal or gas at around 30% efficiency. Yes, you turned 100% of your site energy into heat, but you only got 30% of the original energy from the fuel burned at the power plant.
So, if you burn the gas at home, you get heat at at 80% efficiency. If you burn that gas at the power plant, turn it into electricity, and then turn it back into heat, your overall efficiency is 30%. In this case then, even giving 110% wouldn't be enough!