Check Out Our RESNET Conference Presentation on Internet Marketing

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resnet conference 2012 allison bailes peter troast internet marketing 101

Did you make it to Austin last week for the RESNET Conference? Did you catch the presentation that I did with Peter Troast of Energy Circle? Whether you did or you didn't, now you can download the pdf version of the presentation. In it you'll find out:

  • How Energy Vanguard increased website traffic by a factor of 100 in less than two years
  • What you need to have in your website now
  • Why you may be losing business if you're not on Google Places
  • How to generate content for your blog—and what you need to be cautious about

RESNET conference 2012 internet marketing 101 program notes stephen davis

Dang! I sound like some marketing company writing that, but the truth is that we don't make any money selling marketing services. We train HERS Raters and BPI Building Analysts, we're a HERS provider, and we do architectural and HVAC design. I did this presentation because we want the raters who work with us to succeed, and I believe in sharing widely. I guess that's what blogging is all about anyway.

So, go ahead and download the presentation. I'm not trying to sell you anything.


resnet conference 2012 allison bailes peter troast internet marketing 101


Photo of conference program by Stephen Davis.


Stephen Davis
Mar 7 2012 - 7:59pm

Enjoyed the live presentation at RESNET immensely. You guys did a great job!

Allison Bailes
Mar 7 2012 - 9:56pm

Stephen: Glad you liked it! Thanks for posting photos on Twitter, including the one I just added here to the article.

Ken Riead
Mar 8 2012 - 12:17pm

Your suggestions and graphics are 'spot on'! As energy prices increase there will be more folks seeking out energy auditors, raters and other energy improvement professionals to help them so it is important that they find us. Keep up the good work! 

Mar 15 2012 - 5:32pm

Is there any possible way to get the audio from this presentation? 
(I know I'm asking for a lot)